The Super Bowl, also known as the Olympics of advertising, occured over a short four hour time period last night and this year's line-up of Super Bowl ads did not disappoint.
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Global venture capital/private equity news source, Finsmes, investment research firm, Morningstar, and Pivotl, publisher of global news specific to cutting edge tech trends and disruptive tech, published news today about Texas startup, VizSense, raising a funding round from Perot Jain, LP.
Size is relative to whatever you are talking. Now pull your mind out of the gutter and think about the question from a marketing standpoint. Lots of companies (and their agencies) are looking for new audiences and expanded networks for sharing their content in hopes of creating a reason and desire to buy their product. Consequently, brands are embracing influencer marketing as they realize the power of an influencer’s social media share and the impact it can have across their network.
Perot Jain, LP, has chosen to invest in data analytics firm, VizSense, capping off a six month anniversary that coincides with the announcement of a relationship with the world's leading music video and entertainment platform and the release of its latest feature: unique URL tracking. The new tracking function allows companies to track the spread of content with any unique URL through the VizSense SaaS platform, broadening the opportunity for content creators and curators to find actionable insights they need to grow their presence and revenue.
