VizSense Insights

As we talk with customers each day about their marketing goals and social media activities, we're constantly reminded of just how confusing the marketing space has become and how many new phrases and buzzwords we now contend with on a daily basis. Back when I started my career in marketing and advertising, the definitions were much simpler and largely based in “push” methodologies. Today, it’s more complex and “pull” methodologies have grown in importance as 82% of Americans ignore online ads and 50% of Europeans and Americans will be blocking them altogether by 2018.

Are you a marketer interested in learning more about cutting-edge technologies to help you produce more innovative content? Or maybe you're curious about the latest news and innovations coming out of the media and entertainment industry -- for free?

At the 2016 MarTech: The Marketing Technology Conference last week, conference founder and editor of ChiefMartec.com, Scott Brinker, unveiled his most recent Marketing Technology Industry Supergraphic which included VizSense.

In just over eight months since launching the company, VizSense has been recognized as one of a small number of marketing technology solutions in the Influencers category of Brinker's Marketing Technology Capability Cluster, Social and Relationships. 

During Monday night's live broadcast of @TheGRAMMYs, @GwenStefani and @Target shot the first ever LIVE music video. The results? In the first 36 hours since airing, Gwen Stefani's Vevo YouTube channel had a 5.7 million network reach and 4.2 million Tweets.  Now that's some killer content (marketing)!

Why are some musicians so great at filling concert halls, selling merchandise and driving word-of-mouth about new releases? It’s really a simple answer: They work hard to make their social media networks and most engaged fans work hard for them. Anymore, relying upon the fan club to be your biggest brand ambassadors no longer does the trick.