VizSense - Blog

Retail vs Traditional Influencers

VizSense — Wed, 08 Apr 2026 16:25:24 GMT

Influencer marketing has evolved into one of the most powerful growth channels for brands. In fact, 64% of brands now partner with influencers, and the global influencer marketing market has grown into a $24+ billion industry (DriverSearch).

How To Effectively Use Instagram in 2026

VizSense — Tue, 10 Mar 2026 18:20:42 GMT

Instagram has continued to evolve over the years, mainly driven by AI, engagement signals, and storytelling formats that prioritize connection over polish. Whether you’re a creator, a brand, or a community builder, adapting your content strategy matters more than ever.

The Power of Micro-Influencers: Why Smaller Voices Are Driving Bigger Impact

VizSense — Tue, 10 Feb 2026 16:37:42 GMT

The Power of Micro-Influencers: Why Smaller Voices Are Driving Bigger Impact

5 Influencer Marketing Trends That Will Define Brand Success in 2026

VizSense — Tue, 06 Jan 2026 15:42:30 GMT

Influencer marketing is no longer experimental—it's essential. As the channel matures and global budgets surge past $32 billion, brands face a new reality: audiences expect authentic, creator-led experiences at every touchpoint, and marketing teams are being held accountable for measurable results.

VizSense Wins Best Marketing Collaboration at Marine Marketers of America Neptune Awards

VizSense — Wed, 19 Feb 2025 06:00:00 GMT

MIAMI, FL: Marine Marketers of America Neptune Awards

VizSense, a data-driven AI influencer MarTech pioneer celebrating its 10-year anniversary, has been awarded Best Marketing Collaboration at the Marine Marketers of America (MMA) Neptune Awards, held at the Miami Botanical Gardens on February 12. The award recognizes VizSense's innovative campaign with Savvy Navvy, the marine navigation app dubbed the "Google Maps for boating".

VizSense - Blog - The Power of Micro-Influencers: Why Smaller Audiences Deliver Bigger Impact

Nathaly Guzman — Thu, 03 Oct 2024 05:15:00 GMT

Influencer marketing has evolved significantly over the past decade, with notable shifts occurring in the last 3-5 years. While celebrity endorsements and macro-influencers dominated the early days of social media marketing, brands increasingly recognize the value of micro-influencers. However, it's important to note that successful influencer marketing strategies often involve a mix of both micro and macro influencers. Let's explore why micro-influencers are essential to many brands' marketing strategies.

VizSense - Blog - Elevating Your Brand with Pinterest: Insights from McDonalds Big Mac Campaign

VizSense — Mon, 12 Aug 2024 05:15:00 GMT

We’ve all heard of the social media giant, Pinterest —a visual discovery platform launched in January 2010 where millions of users find inspiration for everything from home decor to recipe ideas. But Pinterest is more than just a virtual board; it’s a powerful tool for brands to enhance their digital marketing efforts. By creatively leveraging Pinterest, brands can engage with their audience in unique ways and drive significant long-term results.

VizSense - Blog - Summerween 101: Capitalizing on a Unique Holiday for Influencer Marketing

VizSense — Fri, 02 Aug 2024 05:30:00 GMT

At VizSense, our insights team continuously analyzes emerging trends and innovative ways for brands to engage with their audiences. One intriguing opportunity that has surfaced is the rising popularity of Summerween. But what exactly is Summerween?

VizSense - Blog - Paris 2024: A Historic Olympic Games Begins

VizSense — Wed, 24 Jul 2024 05:15:00 GMT

Today, July 26, 2024, we witness the grand opening of the Olympic Games in Paris, France. It's a full-circle moment for the City of Light, which hosted the first modern Olympics outside Greece 124 years ago. As the world's top athletes gather, let's explore what makes these Games special and what viewers most anticipate. As the city prepares to host the Games, the world awaits the athletic brilliance and the inspiring stories to unfold. The anticipation is palpable as athletes from around the globe gather to showcase their dedication, perseverance, and sportsmanship. With its rich history and vibrant culture, Paris promises to deliver an unforgettable experience, blending tradition and innovation in the spirit of the Olympic Games.

VizSense - Blog - Introducing our All-New Client Dashboard

VizSense — Fri, 19 Jul 2024 05:15:00 GMT

We're thrilled to unveil our upgraded Client Dashboard, marking a significant milestone in our 10th-anniversary rebranding. This all-new interface boasts enhanced functionality and improved campaign management tools, ensuring seamless oversight for your influencer campaigns. Designed to elevate your success, it offers a sleek, user-friendly experience that makes managing brands more effective and accessible.