VizSense - Blog (OLD)

The Signal in the Noise: How Influencers Can Reveal the Pulse of Your Brand’s CX

jon@vizsense.com (Jon Iadonisi) — Fri, 22 Jul 2016 17:54:31 GMT

Not so long ago, a customer’s interaction with a brand was done face-to-face or over the phone. Companies like Ritz-Carlton, Nordstrom and Disney built their reputations on excellent customer experience training and delivery. It’s not as much the case anymore. Gartner predicts that, by 2020, the customer will manage 85% of its relationship with an enterprise without interacting with a human. This is just four years after 89% of companies expect to be competing mostly on the basis of customer experience.

Data Intoxication: Why Understanding Data is Critical to Retaining Customers

jon@vizsense.com (Jon Iadonisi) — Thu, 21 Jul 2016 14:10:47 GMT

As we shared in our recent eBook, customer loyalty today is driven primarily by a company’s interaction with its customers and how well it delivers on their wants and needs. Understanding and effectively developing a positive customer experience (CX) has become a requirement for any brand seeking to be relevant and combat growing competition.

CX today requires a combination of data-driven insights, friction-free customer interactions and an agile approach to meet them where they are and want to be.

CX My Everything: Influencer Engagement is a CX Solution Consumers Want

jon@vizsense.com (Jon Iadonisi) — Tue, 19 Jul 2016 15:00:00 GMT

It’s a fact: Today’s consumers have higher expectations of your business than ever before.

It’s increasingly rare that a customer is loyal to a brand just based on price or availability of their products. There will always be someone who can make it cheaper and gain wider distribution.

Today, customer loyalty is driven primarily by a company’s interaction with its customers and how well it delivers on their wants and needs. Understanding and effectively developing a positive customer experience (CX) has become a requirement for any brand seeking to be relevant and combat growing competition. According to a Gartner survey, as competition and buyer empowerment compounds, customer experience itself is proving to be the only durable competitive advantage. What’s more, by the end of 2016, 89% of companies expect to compete mostly on the basis of customer experience versus 36% four years ago. How are these experiences being captured and spread? Influencers.

3 Strategies for Finding the Best Influencer to Boost Your Brand

Jeff Boss — Fri, 15 Jul 2016 19:37:54 GMT

In the military, finding the enemy was always the first step toward (mission) execution. After all, you can’t go after something you can’t see. To do so we built network maps, which were visual depictions that highlighted a potential bad guy’s personal connections and his tie-ins with his bad guy brethren. Building these connections took time, as we had to analyze pattern of life and myriad other factors that Hollywood doesn't know about -- yet.

Why Customer Experience Loves Influencer Engagement

jon@vizsense.com (Jon Iadonisi) — Thu, 14 Jul 2016 13:30:00 GMT

What are the “customer touchpoints” for your business? For many, it could be the customer service line, website, brick and mortar locations, packaging, catalogs, advertisements, and/or social media. In a multi-channel world, chances are it’s ALL of these and more.

The New Movie Theater Seat: YOUR COUCH (The Rise of On-Demand Entertainment)

jon@vizsense.com (Jon Iadonisi) — Tue, 14 Jun 2016 15:00:00 GMT

In 2014, PricewaterhouseCoopers released a report stating that video on-demand entertainment services will be the biggest revenue contributor to the American film industry by 2017, reaching $14 billion, $1.6 billion more than earned at the traditional theater box office. It’s good news for the film industry, but a major concern for theatric-focused movie studios with films taking the traditional route into theaters.

INFLUENCER ENGAGEMENT DURING THE FILM MAKING PROCESS

jon@vizsense.com (Jon Iadonisi) — Wed, 08 Jun 2016 02:45:38 GMT

In June 2010, Steve Jobs sat down for a 90-minute interview with Walt Mossberg and Kara Swisher at the D: All Things Digital conference. It would be the last of his six appearances; one that foretold a “radical shift” -- a movie industry marketing revolution, much like the music industry had undergone years before.

INNOVATION NEEDED: FILM MARKETING TODAY ISN'T FOR THE WEAK OF HEART

jon@vizsense.com (Jon Iadonisi) — Thu, 02 Jun 2016 03:18:56 GMT

For filmmakers, studios and film marketers, the future is bright. Consumers’ love for movies isn’t changing anytime soon. Millions of people are deeply engaged in an ongoing, online dialogue around movie choices, themes, topics, actors and film franchises on a daily basis through social media.

WHY INFLUENCERS ARE CRITICAL FOR SUCCESSFUL FILM MARKETING TODAY

jon@vizsense.com (Jon Iadonisi) — Mon, 30 May 2016 15:54:56 GMT

The cost of marketing a film today is steadily increasing. In 2014, The Hollywood Reporter shared that the cost of marketing a film was $200 million and rising, an increase from $175 million in 2012 and despite the fact that U.S. box office was down 20% over the prior year with many other territories flat.

FILM MARKETING HAS CHANGED FOREVER…AND YOU SHOULD BE WORRIED

jon@vizsense.com (Jon Iadonisi) — Thu, 26 May 2016 15:53:31 GMT

In most industries, a 90% failure rate for products you launch every year would be unacceptable. But in one industry, the film industry, it’s considered acceptable practice. It's not surprising that "Big Studio" films are increasingly coming under scrutiny by movie studio execs seeing marketing expenditures increase and increasingly savvy investors evaluating their investments.