VizSense Insights

Do any of these concerns resonate with you?

• Influencers in my category, for my competitors and for my brand are changing everyday. They sometimes seem to come out of nowhere overnight.
• The CMO has challenged us to have more insights on how influencers can help us move the needle, yet the CFO has challenged us to be more cost efficient while doing it.
• There are so many analytics platforms out there. I have no idea where to start.
• We’ve purchased several suites of tools and I’m already overloaded with data.

I’m sure there’s more. These were just the ones that came to-mind before you had your first cup of coffee today, right?

VIzSense is thrilled to announce that they’ll be presenting a panel discussion featuring four of Hollywood’s most respected film industry veterans as part of a panel featured at the 2016 National Association of Broadcasters Show on April 19, 2016 at the Las Vegas Convention Center in Las Vegas, Nevada.

Last week, we met with the VP of marketing at a major Hollywood movie studio. When we got to the topic of how she evaluates the success of her content marketing, she said, “My team is going full bore all the time. We’ve got too many tools, and even less analysts who understand them. I need to minimize the workload while improving the insights and increasing the impact.”

What she shared is exactly the conundrum that businesses everywhere are facing -- they have to be “always on”. Today’s on-demand culture requires you to be part of the living consumer conversation, evaluating and adjusting along the way to be relevant. How do you solve this? Become part of the conversation or start a new one. And there’s nobody better suited to help you accomplish this than the influencers and advocates who are already talking about your brand. 

Have you ever heard this quote?

"Asking the right questions takes as much skill as giving the right answers."

-Robert Half

I’m sure you have, and there’s a good reason why: The quality of the questions asked is sometimes the least recognized, yet most critical aspect of any strategic business discussion. And yet, in a fast moving, solutions-oriented world, it can be easy to not invest enough time into asking the right questions.

One of the most critical predictors of a successful client-agency partnership is how effective you are at asking the right questions. When contracts, profitability and more are at-play, asking the right questions from the beginning can mean the difference between a successful or failed product, keeping or losing your job or, at a minimum, hard feelings.

The short list that follows provides a good starting point and may spur additional ideas for those of you in the throes of an influencer marketing agency search right now.

Want to attend the National Association of Broadcasters Conference #NABShow in Las Vegas and catch over 40 seminars with senior executives from companies and organizations like Disney|ABC Television Group, FOX Television Group, Federal Communications Commission and Google? Oh, and do it all for free?