VizSense Insights

A career in the military can teach you a lot: situation awareness, tactical engagement and adaptable response techniques to name a few. But how does this translate to the workforce? Specifically, the technology industry workforce, the fastest growing (and one of the best paying) industries in the world? And how do you explain this experience in a way that non-veteran recruiters and hiring managers will understand and clearly see what benefit you can offer their company?

Here are six simple ways you can break down the most common military skills and translate them into a benefit for the technology industry.

The term ‘influencer’ has grown in popularity with the advent of social media. However, like many other ubiquitous terms (see Cyber-Terrorism and Irregular Warfare), marketing professionals are confused, segmented, and in many cases losing out on some really big opportunities due to the lack of truly understanding what a key influencer is, and how they can impact their brand/product.

Knowing what makes a video “Viral” is important. Knowing “who” can be more important. A lesson to learn for Carl’s Jr.

Some experts claim it is the content that is king. And others the brand/product. In the case of Carl’s Jr. Super Bowl XXIX advertisement, “Au Naturel” featuring Charlotte McKinney and the restaurant’s introduction to the All-Natural burger, it appears to be a toss-up on what created the viral spread of the commercial?

A video made to be seen by five people. Five very special viewers. The rock band, Foo Fighters.

Rockin’ 1000 gathered one thousand musicians to record a video of the Foo Fighters song, “Learning to Fly” to capture the attention of the band and request a tour stop in their home town of Cesena, Italy. This video garnered over 18 million views on YouTube in one week’s time. That’s 36,000% times the number of intended viewers. If only the five intended viewers watched the video, would it have resulted in the same answer from the music group? Probably not.